Fewer systems, more automation, and an industry finally agreeing on what a property management system should own. The five shifts we built SabeeApp 4.0 around — live today.

Hungarian hotel technology company SabeeApp has announced the launch of a Global Distribution System (GDS) connection, further strengthening its ambition to become a fully integrated operational platform for independent and boutique hotels. SabeeApp’s client base now spans hotels in 70 countries, making the company a truly international player.

One of the fastest-growing areas in hospitality today is ancillary revenue. Most accommodation providers now agree that additional services play an increasingly important role in overall profitability. Instead of focusing solely on attracting new guests or raising room rates, many hotels are looking at how they can generate more revenue from existing bookings. This has become especially relevant in today’s economic environment, where operational costs continue to rise while guests remain highly price-sensitive.

Turkey's Ministry of Culture and Tourism gave accommodation providers 29 days' notice. The circular was published on April 16, 2026, and the enforcement date of the requirement, which was initially set for May 15, has been postponed to June 16. If your hotel isn't yet connected to the TGA Central System, or if you're still unclear on exactly what's required, this guide walks you through everything you need to know and do.

Budapest, January 21, 2026 – According to the latest industry research by SabeeApp, artificial intelligence is currently utilised the most in marketing within the hotel industry. Of the accommodations surveyed, 53.3% identified marketing as their primary area for AI use, coming in ahead of revenue management (38.3%) and data analysis (31.7%). Although the use of artificial intelligence is growing in popularity, hotels currently don't feel that AI tools threaten the value of human labor; instead, they see them as complementary.

Budapest, Hungary – SabeeApp, an all-in-one hotel management software provider for independent hotels and accommodation businesses, has been ranked among the Top 3 Hotel Management Systems worldwide by Hotel Tech Report, following the results of its annual HotelTechAwards.

A look back at SabeeApp's biggest moments in 2025 and a sneak peek at our 2026 roadmap, new features, and future hotel tech innovations.

Artificial intelligence has become a buzzword in the hospitality world, but what do accommodation providers actually think about it? To find out, SabeeApp hotel management system has conducted an industry research among accommodation providers in Hungary. The responses paint an interesting picture of the industry, and it’s filled with curiosity and future opportunities.

In the early summer pre-season of 2025, occupancy at Hungarian accommodation providers increased by 24.9% compared to last year, according to SabeeApp's research, Hungary's leading hotel management software.

SabeeApp's 4WARD event: a day full of hotel tech innovations, interesting topics, panel discussion and product reveals. Find out what's coming in 2026.

SabeeApp has earned Hotel Tech Report's level II Global Customer Support Certification (GCSC) for its investments into tools, processes and strategies to ensure the ongoing success of its customers across the four of the key pillars of the GCSC Rubric including: pre-emptive support, reactive support, coaching and customer validation.

The hotel industry finds itself at the forefront of a massive technological revolution. Traditional maintenance approaches have long relied on reactive strategies, waiting for equipment to fail before taking action. However, forward-thinking hotels are beginning to explore proactive, data-driven alternatives that could anticipate problems before they occur.