Why you should download our Ebook & start advertising your property online?
01.
Increasing visibility with ads
Paid advertisements have become an indispensable tool for hotels seeking to stay competitive in the market and reach a wilder audience. Ads give your hotel the online visibility it needs, by placing it in front of potential guests when they are searching for accommodations.
02.
Google Ads versus Google Hotel Ads
Both Google Ads and Google Hotel Ads remain essential tools hoteliers can use to showcase their properties online. Which one should you choose? In our ebook, we list their key benefits and differences, and the most important updates in 2025.
03.
OTAs and metasearch platforms
While Google Ads dominate the digital advertising landscape, diversifying your strategy across other platforms can further widen your reach. Tap into other opportunities, like OTA or metasearch platforms (Tripadvisor, Trivago, Kayak), and increase your bookings.
04.
Social media platforms
Social media sites, such as Facebook, Instagram, and TikTok have transformed into sources for information and inspiration in recent years among travellers. Do some research and test to see if any of them would be suitable for you hotel to post and run ads.
Think beyond Google ads.
Diversifying your strategy can further widen your reach. Platforms like Bing Maps, Tripadvisor, Kayak or Trivago are also key players and influence travelling decisions in the early stage of planning.
With this ebook, we aim to provide you with a guide that helps you navigate your business towards a successful, automated future.
Metasearch Platforms
Metasearch engines serve as both a booking channel and advertising platform and can reach more online visitors worldwide.
Tripadvisor offers free, enhanced, and sponsored listings, giving you flexible options to reach its 450+ million monthly visitors. Trivago and Kayak, both powerful metasearch sites, help travelers find the best deals by comparing rates across booking sites, making it a great opportunity to advertise your property.
Influencer Marketing
Advertising on social media is nothing new, but you can combine ads with seasonal influencer campaigns.
With influencer marketing you can get your property in front of the right audience while also collecting stunning content for your own social channels. If you feel like organic content is not enough, collaborate with a travel influencer and offer them a stay in exchange for posts and videos.