4ward by SabeeApp
Join us in Budapest for a one-day event exploring how AI and innovation are shaping hospitality. Get an early look at SabeeApp 4.0 and hear the latest AI in Hospitality research findings.
November 6th 2025, 15:30
Budapest, KincsemKULT
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What’s Happening at 4ward
You’ll be among the first to:
- Experience SabeeApp 4.0 before it’s officially released.
- Get exclusive insights from our AI in Hospitality Research.
- Join conversations with Booking.com, RoomRaiser, PlaccOn, and many more on how technology is transforming hotel operations.
1. Exclusive Prelaunch of SabeeApp 4.0
See the next generation of SabeeApp: a redesigned, faster, and smarter PMS built for how hotels actually work. Explore the new AI-powered front desk, streamlined workflows, and fresh UI/UX designed for speed and clarity.
2. AI in Hospitality Research Reveal
We asked hoteliers where AI can truly remove repetitive work and support smarter decisions. Discover which tasks are ready for automation, where human expertise remains essential, and how properties are planning to use AI for real business impact.
See the data. Learn from peers. Leave with ideas you can apply right away.
3. Expert Panel: The End of the Revenue Manager?
Rethinking the Role in the RMS Era
AI, automation, and modern RMS are rewriting revenue playbooks. This conversation looks at what machines do best, what remains uniquely human, and how hotels can reshape teams for smarter, faster decisions that drive profit, not just price.
André Kaufmann
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Dávid Buzás
We build and activate brands throung cultural insight and strategic vision.
We build and activate brands throung cultural insight and strategic vision.
We build and activate brands throung cultural insight and strategic vision.
Networking with Industry Leaders
A place to grow connections
Meet hotel owners, managers, and tech innovators from across the region. Share ideas, ask questions, and build partnerships.
This event is designed for
Hotel & accommodation managers, Revenue & sales managers, Hospitality technology decision-makers, and Industry media.
Agenda at glance
15:30 Registration and welcome drinks
16:00 Opening remarks by Szilvia Bolyki
16:05 Words from our CEO, Szabolcs Herman
16:15 Behind the new SabeeApp look with Karen Bengtsson
16:20 Pre-launch of SabeeApp 4.0 with David Máté
16:30 4.0 demos and tech partners
17:30 AI in Hospitality: Research Findings
18:30 End of the Revenue Manager? Rethinking the Role in the RMS Era
Expert panel with André Kaufmann (Head of Global Expansion at RoomPriceGenie) and Dávid Buzás (CEO at RoomRaiser), hosted by David Máté
19:20 Networking with wines and snacks
Agenda at glance
See you there!
November 6th 2025, 15:30
Budapest, KincsemKULT