SEO - three letters that became one of the most important ingredients of the Marketing strategy. The very first thing that comes to the mind, when talking about SEO strategy is a keyword. For a website to be successful is inevitable to have certain keywords that would help to distinguish your website from all the other ones. However, for a hotel website to be outstanding is quite a challenge. The most logic keyword could be hotel+your location. But just imagine, how many hotels thought about the same. Do not put your brand at all as a keyword. It's not really a big chance that someone would "Google" your exact hotel name. Unless you are a big chain. Therefore you should focus on Meta titles and Meta descriptions.
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There are many agencies and online resources that can help with SEO. However, these services are expensive and that's why it's good if you can deal with the search engine by yourself, at least a minimum level.
📱- Make sure, that your website is mobile friendly. First of all, focus on having a mobile version of the website. Why? Because since 2018 Google is prioritising such websites over the desktop version.
🗣️ - Create human sounding phrases and make them look as natural as possible. Why? As mobile devices are getting more sophisticated, people tend to look for the answers entering a question voice search. Meaning, that you have to have long-tail keywords in your content that sounds organically. As if you would be talking to people and not search engines.
🏞️ - Use as much as possible of visual content, such as pictures or videos. Why? The hospitality business is the one, where people want to see what they are choosing before making a decision to purchase. Strong visual content will boost you in the search results. Ensure that your website has 360° photos, panorama pictures and short videos from your hotel.
If you will decide to go with the SEO strategy by yourself, you must to come up with the plan and stick to it. Consistency is the key. If you decide to go with blogging, then make sure you have posts coming out frequently. If you choose newsletter - send it on a schedule. If you bling your website, make sure to follow up with news and update it every few weeks. Yes, keywords matter, but topics are more important. Catch an eye of the reader. It always works well if accommodation businesses publish "Top 10..." lists with the happenings or activities in the city. People might simply enter "Events in Budapest, April" and they will find your "Top 10 exhibitions in Budapest this April". Such a topic will catch their attention and most probably they will book a room at your place (if your content was convincing enough).