In my previous blog Digital hotel: Part 1. The Present I reviewed how digital development had shaped accommodation business. However now, I would like to let my imagination run wild and imagine, what new things might (will) happen in the hospitality business as the technology is galloping further ahead day-by-day.
After reading several articles and blog posts about digital hotels, most of the future predictions seems to be a sci-fi fantasy. However, a small part of this fantasy can already be found in some hotels. And having in mind the speed of technology growth, these things will become very much real and present.
It's not a surprise that the whole hospitality industry is becoming very intertwined with technology. People are getting more and more addicted to their gadgets, meaning that digital solutions are becoming very much desired. Guest expectations are moving much further from just a room booking. They are looking for so-called straight-to-your-room experience. The whole stay at the hotel procedure has to be integrated and most preferably handled via mobile phone or tablet, starting with the reservation, check-in, service purchase, payment, and check-out.
People are willing to pay more money for the experience so it becomes a very important sales point. Hotels have to give this experience to their guests. What now might seem like talk about surreal very far future such as robots and eye-scanning door locks, soon will be a very much desired and expected technology at the hotels. People will see it as normal and very sophisticated part of their overall holiday experience.
Are you ready for the future?