Every accommodation provider has to deal with occupancy dynamics. Doesn't matter if it's a big chain hotel or small independent family-run BnB, at some point occupancy drops. There are a few things, that can help to reduce the dramatic change in demand. Keep reading the post and learn how to increase a hotel occupancy.
Most of the times, the biggest drop in demand is influenced by seasonality. Hotels, that usually run at full capacity during the summer, can suffer quite a bit during the off-season. Properties, located around the seaside or mountain areas are the first ones to feel the decrease of guests.
Another visible occupancy drop is on the weekdays. Weekends usually are fully booked, especially if those are high-season weekends. However, when the weekend is over, the occupancy drops and hotel is left with empty rooms.
Sudden and dramatic change in occupancy can be influenced by the happenings in the city/country. Various strikes, political unrests, terror attacks and similar actions will influence the hotel occupancy with no doubt. But these factors are something, that you can't prepare in advance or you can't really do anything about them.
However, you can do something about the low occupancy during the weekdays and in low-season.
It is challenging to come up with the right strategy and fight the occupancy drop. But it's possible. Golden rule is: don't lower your rates just to attract more guests. That's not a solution, because you will create a wrong impression about your hotel and people will have low expectations. This will harm your business and in time the occupancy will drop even during the busy seasons. You need to have a Pricing strategy in place and be aware on what is going on around, so you can quickly adjust and keep your hotel occupancy rates high at all times.