Doesn’t matter how nice and well developed your website will be, if you won’t give a chance for the visitors to make a decision right there, they are most likely to go and book somewhere else. Most possibly they will find your property on OTA and will book there. This means you are losing direct booking and also ending up paying commissions for the OTA. Internet Booking Engine (IBE) must be integrated into your website. Forget request forms and e-mail requests.
Another common mistake is to use Book Now button to “hide” the request form. It is not instant booking and such fake button is absolutely not correct and you shouldn't be using it. People want to make the booking and get confirmation right away. They don’t want to wait several days for the answer and then end up with a negative one. People want to be able to make a reservation right away and get a confirmation welcoming them at their picked date.