Ebook library
Free guides for hoteliers
Practical, no-fluff ebooks on hotel marketing, automation, the guest journey, and hotel tech, written by the team behind software used by 6,000+ hoteliers in 70+ countries.
Hotel Automation
A Guide to Hotel Marketing
Guest Journey
Start here
From clicks to check-ins
Our most-downloaded guide: how independent properties win direct bookings without outspending the OTAs.
Influencer marketing
Besides user-generated content, you can also tap into influencer marketing if your budget allows. Modern travellers, especially millennials and Gen Z are relying on social media for travel inspiration. (According to an American study, one in three turns to social media before choosing a destination and booking a hotel!)
Influencer marketing offers a unique opportunity to showcase the hotel in a visually compelling way through professional photos, videos and reels.
We suggest choosing an influencer whose audience aligns with your target audience and define what you want to achieve together, then track performance like impressions, reach, engagement and click-through.
A Guide to Hotel Marketing
Marketing · 48 pages
A guide to hotel marketing
A full walkthrough of the modern booking journey, from the first search to the confirmed reservation, with the channels, content, and automations that move a guest along it.
- Build a website and booking flow that converts
- Balance OTA visibility with direct-booking margin
- Turn past guests into repeat bookings with email
The library
Browse every ebook
Six guides covering the areas hoteliers ask us about most. Every one is free and written from what we see across thousands of properties.
A Guide to Hotel Marketing
From clicks to check-ins: a guide to hotel marketing
How guests actually find and book a property today, and what to do at each step to earn more direct reservations.
Your Property
How to advertise your property
A hotelier's introduction to paid advertising: where to run ads, what to spend, and how to tell which campaigns pay for themselves.
Guest Journey
Elevating the guest journey with automated solutions
Map every touchpoint from booking to checkout, and see which ones run better without your front desk touching them.
Integrations
5 must-have integrations for your property
The integrations that pay off fastest, from revenue management to smart locks and accounting, and what to connect first.
Hotel Automation
Take a step towards hotel automation
Which repetitive daily tasks are safe to automate, in what order, and how much front desk time each change gives back.
Rental in Hungary
How to start a short-term rental in Hungary
NTAK, Budapest district rules, Airbnb and Booking.com, channel management, pricing and PMS — a practical 2026 launch guide.
Change Your PMS
When and how to change your PMS
The signals that say your system is holding you back, and a migration plan that moves your property without losing a booking.
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Put it into practice
See how SabeeApp fits your property
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