# Hotel Marketing Ebook: from clicks to check-ins | Free ebook | SabeeApp > Download SabeeApp's free ebook: "Hotel marketing - From clicks to check-ins" and learn how you can create a successful marketing strategy for your property. Source: https://www.sabeeapp.com/hotel-marketing-ebook · Language: en · Generated: 2026-11-13 Free eBook · Hotel Marketing # Clicks to check-ins _a guide to hotel marketing_ In today's competitive hospitality industry, marketing is not just a nice-to-have, it's a necessity. This guide gives you the practical insights and tactics to make your property the top choice for guests in the area. Download free eBook [Visit eBook collection](https://www.sabeeapp.com/ebooks) PDF, instant download 41 pages, 5 chapters 2,000+ Properties **5** chapters to a strategy 70+ Countries Top 3 Hotel Management System 70+ OTA Connections ## Why you should get our eBook and create your own _hotel marketing strategy_ This eBook provides practical insights and tactics to help you transform your hotel's marketing approach, ensuring your property becomes the top choice for guests in the area. Not a theory course: a working plan you can put in place with the team and budget you already have. ### What is hotel marketing? Hotel marketing is everything you do to be found, chosen, and remembered: your brand, your website and booking engine, your presence on OTAs and metasearch, the content you publish, and the ads you run. Done well, it moves guests from a search result to a direct booking, and reduces how much of your revenue you hand over in commission. The guide covers the full funnel, from first click to repeat stay. Chapter 01 · The toolkit ## Crafting your hotel's _brand_ Creating a brand identity is the cornerstone of any successful hotel marketing strategy. In a market where travellers' needs are constantly evolving, hoteliers must align their brand with _the unique experiences and values they offer._ 01 ### Identify your target audience Analyse guest demographics, booking patterns, and feedback, then build detailed guest personas: business travellers, families, couples. That segmentation lets you personalise campaigns and create targeted packages for each group. 02 ### Define your USPs Your unique selling points are the features and experiences that set your property apart: a prime location, wellness and spa treatments, fine dining, family amenities, or co-working spaces. Prioritise the ones your audience actually cares about. 03 ### Run a SWOT analysis List your strengths, weaknesses, opportunities, and threats in four quadrants. It shows your hotel's position clearly and turns observations into actionable strategy. Update it regularly to stay agile. 04 ### Build your compset A compset is the three to five hotels competing directly with you. Score them on location, demographics, amenities, pricing, guest experience, and reputation to sharpen your own marketing, sales, and pricing. Let the numbers speak ## Hotel marketing strategy is no longer a nice-to-have, it's a necessity. 81% of travellers say their booking decisions are influenced by reviews. 52% of travellers were inspired to book based on friends' photos on social. 30% of hotel bookings are made after clicking on a paid search ad. ### Over 60% of travellers plan to visit quieter, lesser-known destinations. Travellers are embracing JOMO, the joy of missing out, focusing on time with family and friends. It results in growing interest in stays near beaches, lakes, and mountains. The guide shows how to read shifts like this and position your property for them. Free eBook - Hotel Marketing ## Different areas of _hotel marketing_ Depending on your target audience, you can create your own marketing mix, leverage social media, paid ads, user-generated content, influencers and more to drive engagement and bookings. Get the free eBook now → 01 ### Content marketing. As a modern hotelier, you're likely creating content across various channels: emails, blog posts, social media, videos, or influencer collaborations. When aligned with your brand, each piece plays a key role in your marketing strategy. 02 ### SEO optimisation. SEO is far from dead. In fact, it's crucial if you want to appear in search results and reach travellers actively searching for hotels. An SEO-optimised website and SEO-driven content like blog posts can boost your visibility and attract more direct bookings. 03 ### Metasearch platforms. In hospitality, guest reviews are important as they offer authentic insights that build trust and influence booking decisions. Platforms like TripAdvisor and Google make it easy to collect and showcase these reviews, helping you strengthen your reputation. 04 ### Paid hotel ads. Don't forget about running some ads. You can advertise strategically on Google, on social media, or on trusted local tourism websites to support your marketing efforts. Table of content ## Five chapters, from _brand to numbers_ With our Hotel Marketing eBook, we aim to provide you with a detailed guide to building an effective marketing strategy, strengthening your online presence, and boosting bookings. Download eBook 01/05 ### Crafting your hotel's brand Developing a compelling brand story, identifying your target audience, understanding their needs, and showing your unique selling points. 02/05 ### Optimising online presence Your website and booking engine, OTAs, metasearch, and the profile pages travellers judge you on before they ever reach you. 03/05 ### Increasing direct bookings How to shift demand away from commission-heavy channels and turn your own channels into the easiest way to book. 04/05 ### Content marketing Emails, blog posts, social media, video, and influencer collaborations, aligned with your brand so each piece pulls its weight. 05/05 ### Analysing and measuring Set KPIs and goals from the start so tracking performance is smooth, and future decisions are driven by data instead of instinct. ### Get a free copy of _Clicks to Check-ins_ Fill in the short form and the guide lands in your inbox straight away. Download now SabeeApp eBooks ## Get a free copy _now_ - A five-chapter framework for your own marketing strategy - Brand, website, and booking engine essentials - Content, social, and influencer tactics that fit a small team - The KPIs to track, and what to do with them ### Fill in the form to download No cost, no commitment. Fill out the form to download your eBook. ### Your eBook is on its way Check your inbox for the download link. While you wait, have a look at the rest of the SabeeApp eBook collection. Less admin. _More revenue._ See how SabeeApp helps independent hotels, apartments, and hostels in 70+ countries win more direct bookings. Download the free eBook [Book a demo](https://www.sabeeapp.com/start-registration)