In order to provide the best service to your guests, you need to know your main guest type or so-called market. It is possible that you have a mixture of these types, however, there is always a major one. Defining your actual market will help you to form your service packages. Guests will feel well cared for and more likely will have a pleasant stay at your establishment.
3. Families. This type of guests usually staying at the hotel during the weekend or national holidays. Hotel, which is targeting families, must be well prepared. Many attributes have to be children oriented: starting with a high-chairs at the restaurant and going up to animators or babysitters. Families are also looking for quiet and safe places so you have to have this in mind in case your hotel is well known for stag parties. Be very clear on your website and other sales channels if your hotel is suitable for families.
4. The elders. This group of people are also looking for a quiet place. Might be that they are travelling for rehabilitation purposes or simply want to have a recreational time. What is considered as quiet for families, might still be too noisy for elders. Plus property has to be equipped and ready to accommodate this type of the guest. The staff has to be extra patient and helpful when dealing with senior people.
5. Delegates. People who are coming
Doesn’t matter which group you are targeting, you also have to keep in mind that each of those still can be divided into smaller sections. For example domestic and international. Then based on this segmentation, you again need to form your strategies to
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